Adriatic| Burma| China| Danube| Eastern Europe Escorted | Egypt| India| Laos| Russia| Thailand| Ukraine| Vietnam/Cambodia
2012 Digital Flip Brochure Download our PDF full color brochure

Samo Toplak
President &  CEO


VALUE WORLD TOURS was founded in July of 1992 in Los Angeles, California, and incorporated in January of 1994. The formation of VALUE WORLD TOURS came as a result of the enforced closure of YUGOTOURS, a well known tour wholesaler who had been active in the US since 1971. Yugotours and over 250 other companies nationwide who were owned and/or had vested interests in Yugoslavia, were shut down by executive order of then President George Bush in compliance with the world wide embargo enacted against Yugoslavia by the United Nations.

After the "freeze" was put on Yugotours, several of the executives and former employees of Yugotours, formed VALUE WORLD TOURS, INC., an independent American company with no ties to either Yugotours or Yugoslavia. However, with the approval of the State Department and Yugotours, VALUE WORLD TOURS was allowed to take over and handle all bookings under deposit with Yugotours for the remainder of 1992. VALUE WORLD TOURS retained all relevant mailing and contact lists and, more importantly, all existing contracts with overseas suppliers, hotels and airlines. As a result the "new" company handled over 1,000 satisfied customers in the first year after its conception.

Now, as we celebrate 20 years in the business we are proud to say that we have grown into one of the most respected river cruise operators in the United States. Over 50,000 passengers have traveled with us over the years, and some have sailed with us to every single destination we operate in. We have survived world upheavals as well as industry changes and are proud of the fact that with all of the recent mergers in the travel industry we are one of the few remaining independent travel companies left in the business.

As an independent operator we realize that our continued success is based on a few simple premises. Provide the most comprehensive and most interesting tour and cruise programs to far flung destinations of the world, at the highest levels of quality and service possible and for the best value money can buy! Combine a lot of accumulated knowledge and experience, with creativity, reliability and plain hard work. Treat your partners and customers with honesty and respect and they will come!

We hope that this brief history of our company gives you some insight into our organization and company philosophy. We like to think of ourselves as pioneers whose purpose is to lead like minded individuals in the exploration of this fascinating world we live in. We truly believe that Travel is one of a few human endeavors that is both pure and noble in bringing the people of the world together and we are delighted to be playing a part in this growing process. For all of our current world-wide programs, please log on to our web sight at: For competitive airfares check our sister company at: We hope to see you soon on one of our trips and we sincerely thank you for your continued support!

Very truly yours,

Samo Toplak & Staff